Santa Live

WINNER: Silver at 2017 American Advertising Awards - Online/Interactive Branded Content & Entertainment

WRITER

For AT&T THANKS, we created a two-hour program on Facebook Live with Santa himself. We kept the spirit of Christmas alive as Santa read real kids' names from the Nice List and details about how they'd been good that year. We responded in real time with overwhelmingly positive reactions on Facebook (a first in telecom social). 

PASSWORD: Sparks