At The Gottman Institute, working as Creative Director has given me the unique opportunity to combine my creative and leadership skills with my lifelong interest in relationships and self-improvement. We work to provide relevant, accessible, poignant content to two audiences: clinical professionals and couples. It is a joy and a challenge to communicate research-based therapy concepts in a way that is authoritative but still friendly and approachable.
NOTE: This is just an overview of my work at TGI. Clicking most of these images will take you directly to the source (unless the content is not public-facing).
Small Things Often Podcast
Over 75 “microcast” episodes and counting! Small Things Often created a new way for people to discover the Gottman brand.
Designer: Jennifer Luu
Sr. Social Media Manager: Emily Cripe
TGI Social Media Channels
I provide oversight over content and social media messaging to make sure we are sticking with an omni-channel approach and staying “on-brand.”
Gottman Postcards
Extraordinary times call for extraordinary ways to send and show love. We created a Gottman postcard set for the 2020 holiday season.
Real Relationships
I started and edited a series/column on the Gottman Relationship Blog called “Real Relationships” highlighting unique relationship stories from our readers.
Brand and Style Guide(s)
It’s blurry and not linked on purpose! A girl’s gotta have some secrets. And by girl I mean brand.
Marriage Minute emails
I wrote hundreds of “Marriage Minute" emails—a quick hit email newsletter that goes out every Tuesday and Thursday.
Strategic thinking, brand vision, creative briefs, and more!
I could show those to you here but then we’d be legally married.